Alessandro Parentella   Index,  About
POLITECNICO DI TORINO
Inspiring a new generation of students
The enrollment campaign for Politecnico di Torino University builds an inspirational, contemporary narrative that speaks to the desires and ambitions of a new generation of prospective students. The concept “Today dreamer, tomorrow Polito” unfolds through a series of statements that contrast who students are today with the future opportunities the university can offer, presenting the Politecnico not only as a place of training, but as a space to imagine and shape one’s future.

The visual language revolves around bold typography at the center of each composition, supported by a wide, vibrant color palette derived from the Politecnico’s institutional colors and reinterpreted to give the campaign a dynamic, inclusive tone. We worked with the university across all stages of the project: from defining the creative concept to developing communication materials — posters, billboards, banners and setups for the Orientation Fair — as well as digital content for social media and online platforms. TEAM
Creative direction:
Emanuele Bonetti
Loredana Bontempi




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CATEGORY
Graphic design, Social media, Strategy

CLIENT
Politecnico di Torino
 CREDITS
Parco Studio

YEAR
2024