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Emma Zhang Gallery 
An indipendent art gallery with two souls CATEGORY
Branding, Web design CLIENT
Emma Zhang Gallery TYPE
Freelance YEAR
2026Emma Zhang Gallery is an artist-led contemporary art space in Turin, founded around digital art and emerging artists. Its identity is built on duality, starting with the programme itself: two souls under one name, Gallery for artists establishing themselves and Peekaboo Project for emerging, experimental voices, kept together on one site.

The same tension runs through the visual system. A heavy, bold logo meets a light, delicate serif typography, so that the two ends of the identity pull against each other without ever breaking apart. The logo plays the game its name suggests: some letters are hard to read, and the symbol, a stretched E, is almost unrecognisable. The viewer is guided through the liminal space between hiding and revealing that defines peekaboo.

LINK
emmazhanggallery.com ↗