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Atypical Studio
Vintage  and niche go hand in hand
CATEGORY
Branding
CLIENT
Atypical Studio
TYPE
Freelance
YEAR
2025
Atypical Studio is a curated vintage and concept store offering a carefully selected range of garments that blend unique vintage pieces with contemporary collections from niche brands.

The visual identity positions Atypical Studio in a high-end territory. It revolves around a typographic logotype and a refined use of type, combined with printed materials enhanced by foil details and variable layouts built from the shifting placement of the logo’s letters, giving the system a distinctive yet understated character.