[01]
Natural skincare crafted from alpine botanicals
Branding
Erbe Eremitiche
Freelance
2022
Starting from this idea of variability and closeness to nature, the visual identity and packaging system are built around space, handwriting and change. Each label reserves a generous blank area where the specific mix of herbs used in that batch is written by hand, transforming the list of ingredients into a narrative gesture and giving every object a unique, handcrafted presence. The wider graphic language follows the same principle, combining a restrained typographic palette with large areas of white that echo the quiet spaces of the mountains.
Subtle details and material choices reinforce the tactile quality of the products, while the flexible layout can adapt to new formats and future lines without losing its calm, essential character.