Alessandro Parentella   Index,  About
Politecnico di Torino
Inspiring a new generation of students CATEGORY
Graphic design, Social media, Strategy
CLIENT
Politecnico di Torino CREDITS
Parco Studio YEAR
2024 The enrollment campaign for Politecnico di Torino University builds an inspirational, contemporary narrative that speaks to the desires and ambitions of a new generation of prospective students. The concept “Today dreamer, tomorrow Polito” unfolds through a series of statements that contrast who students are today with the future opportunities the university can offer, presenting the Politecnico not only as a place of training, but as a space to imagine and shape one’s future.

The visual language revolves around bold typography at the center of each composition, supported by a wide, vibrant color palette derived from the Politecnico’s institutional colors and reinterpreted to give the campaign a dynamic, inclusive tone. We worked with the university across all stages of the project: from defining the creative concept to developing communication materials — posters, billboards, banners and setups for the Orientation Fair — as well as digital content for social media and online platforms.
TEAM
Creative direction:
Emanuele Bonetti
Loredana Bontempi